BOTTLE BATTLE
Adbusters: Nov/Dec 2005 #62 Volume 13 Number 6
In March of 2004, the Coca Cola company completely withdrew its Dasani line of bottled water from the UK market, just five weeks after its extravagant multi-million pound launch. Initially, the launch went off without a hitch -that is, until several British dailies caught wind of one of Coke's dirty little secrets: Dasani is just tap water, purified, with added mineral salts. Even in the wake of such gleeful headlines as "Coke sells tap water for 95p," the company stuck behind its flagship water line. But a few weeks later it had to admit defeat after it was forced to recall 500,000 bottles found to contain illegaly high levels of bromate. Bromate is a mutagenic and carcinogenic toxin that can cause hearing impairment, kidney failure and death. It is a by-product of the filtration process itself.
Just something to consider next time that Dasani bottle calls you at the register.
In March of 2004, the Coca Cola company completely withdrew its Dasani line of bottled water from the UK market, just five weeks after its extravagant multi-million pound launch. Initially, the launch went off without a hitch -that is, until several British dailies caught wind of one of Coke's dirty little secrets: Dasani is just tap water, purified, with added mineral salts. Even in the wake of such gleeful headlines as "Coke sells tap water for 95p," the company stuck behind its flagship water line. But a few weeks later it had to admit defeat after it was forced to recall 500,000 bottles found to contain illegaly high levels of bromate. Bromate is a mutagenic and carcinogenic toxin that can cause hearing impairment, kidney failure and death. It is a by-product of the filtration process itself.
Just something to consider next time that Dasani bottle calls you at the register.
posted by Geneva Gamez at
3:20 PM
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